Mercedes-Benz launches fashion films with Reggie Yates

Mercedes-Benz has teamed up with Reggie Yates for Style Pit Stop, a series of online fashion films that support the brand’s involvement with fashion and style. In each video Reggie takes various celebrities on the road in a new Mercedes-Benz A-Class and interviews them, asking about their wardrobe secrets, favourite designers and worst fashion mistakes. Andrew Mallery, Marketing Director for Mercedes-Benz UK, comments, ‘Style Pit Stop is an exciting project which aims to bring the Mercedes-Benz brand to life making it more relevant to a younger target audience who engage with the brand through our social media channels.’